TrekALERT

by Susan Mitchell, Marketing Manager, TrekALERT 

TrekALERT is a free service that allows anyone venturing into the outdoors, alone or with others, to send their itinerary to their personal contacts in case assistance is needed. The TrekALERT website is a simple tool that takes just minutes to complete. After developing an itinerary and inputting emergency contacts, users click TrekOUT, and they’re off on their adventure! The itinerary is sent securely via email to only those people listed as contacts and no one else.

The TrekALERT concept first emerged when a solo trekker, Larry, found himself miles out in the wilderness on a fly fishing trip. He realized that if anything went wrong (even something simple like a dead cell phone or car battery) and he didn’t return home when he was expected, no one would know where to begin looking for him. In the middle of that cold mountain stream in the Southeast, the idea for TrekALERT was born. The name followed soon after, but it was not until years later in early 2012 when members of Larry’s family banded together to make the concept come to life. On February 29, 2012, the website officially launched. Being a small, self-funded, family-owned start-up has presented challenges, but the website continues to improve with hard work and feedback from fellow trekkers. No matter what, the site will always be free and will always work as designed. Our number one priority is safety, and it is important to us that we seamlessly provide trekkers with this potentially life-saving service. The TrekALERT mission statement: “To provide a simple yet effective secondary source of security for Trekkers everywhere.” TrekON!
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